Marketing for artists without a record label.
Jennifer Afarin started Voiceless Marketing to help independent artists, solo or in a band, starting out or already releasing music and playing shows, turn casual listeners into fans. It is her second business with us, after Luora Consulting, and she wanted it kept to a single page. The page had to feel at home to a musician of any genre, explain the customized marketing plan and what it covers, list the services that can be added to it, and make the next step a message about their music.
We started with three directions.
Jennifer chose The Green Room, with Find Your Frequency as its headline.
The Green Room is the most personal of the three: moody concert photography, a characterful serif and a backstage feel that tells an artist they are talking to someone who has been in the room. Jennifer took its layout and borrowed the second concept's line, Find Your Frequency, for the headline. The finished site keeps the layout and the serif and goes fully black and white, with torn-paper edges between the sections and a road case stencilled Voiceless as the hero.
What we built.
From three directions to one page with an edge.
A website where an independent artist of any genre sees someone who gets it, reads exactly what the marketing plan covers, and sends a message about their music in a few seconds.
Visit voicelessmarketing.com