A new product that has to explain itself.
Shawn Wees invented the Post ProTec Socket, which holds a wood fence post out of the wet soil at the groundline, where posts rot first. Most people have never seen a post socket, and the first units ship in January 2027. The site had to show why fence posts fail, how the socket prevents it and how to install one, and take sign-ups for every product until orders open.
We started with three directions.
Shawn chose The Hidden Failure.
The Hidden Failure is the most technical of the three: forest green and clay brown, condensed headlines, and large cutaways of a fence post at the groundline. It explains the problem before it shows the products, so a visitor understands why a post fails before they see a price. The finished site keeps that order, with every picture of the socket drawn from Shawn's own CAD.
What we built.
From three directions to a product that explains itself.
A website where a homeowner or a fence contractor sees why posts fail at the groundline, understands how the Post ProTec Socket stops it, and joins the waitlist for the size they need.
Visit valkyriewps.com