A fish store that ships.
Mike and his son breed and raise freshwater fish, mostly African cichlids, and ship them across the country. They needed a store that shows what is in stock, works out shipping from the size of the order and where it is going, and adds the right sales tax at checkout, with their own terms and policies carried over from the old site.
We started with three directions.
Mike chose Live Inventory.
Live Inventory puts the store almost straight under the hero, on a dark background that makes the color in the fish stand out, with filters for a growing catalog. The finished store keeps that, and adds a father-and-son section so buyers know who raised their fish.
What we built.
From three directions to a live fish room.
A dark, colorful Shopify store where Premier Tropicals lists what is in stock, ships it with care, and lets buyers meet the father and son who raised it.
Visit premiertropicals.com