Two sides of Sarah's practice.
Sarah is a nurse practitioner in Coeur d'Alene. Her work covers injectables, skin and facial balancing, along with hormones, peptides and wellness. The site needed to explain both sides of her practice, give each treatment its own page and make it easy to book an appointment.
We started with three directions.
Three different ideas. One clear choice.Quiet Clinical Luxury Sarah's choice
Calm · Simple · Spacious
Modern Regenerative Medicine
Editorial · Modern · Clinical
The Coeur Experience
Warm · Personal · Reassuring
Three more options.
The second round brought in darker colors, dusty rose, and sage with views of the lake.The Private Practice
Dark · Discreet · Precise
Feel Heard
Warm · Open · Reassuring
The Whole-Body Method
Natural · Grounded · Local
Sarah chose Quiet Clinical Luxury.
Sarah chose the first of the six concepts. It used serif headings and plenty of white space. We kept that layout and used her brand colors: earthstone, black and saddle bronze.
What we built.
Treatment information, Sarah's background and a way to book from every page.Eleven treatment pages
Each explains a treatment and includes answers Sarah supplied.
A treatment menu
Visitors can filter by aesthetics, wellness and skin care.
Meet Sarah
Her biography covers her nursing background and approach to care.
Appointment booking
Every Book button leads to her OptiMantra patient portal.
A contact form
Messages go to Sarah's business inbox.
Her existing domain
The finished site uses the practice's existing web address.
The finished site.
Visitors can read about Sarah, explore the treatments she offers and book through her patient portal. The site brings both sides of her practice together in her own brand colors.
Visit coeurbodyaesthetx.com