A boutique consultancy for the corner shop and the corporate floor.
Jennifer Afarin founded Luora Consulting to turn ambitious ideas into measurable progress, drawing on 22 years across marketing, operations, policy development, compliance and change management. Luora writes custom marketing plans, designs operational blueprints and trains teams, for small business owners and corporate departments alike. The site needed to feel established enough for a corporate manager, stay welcoming to a small business owner, lay out detailed services clearly, and make the free consultation the obvious next step.
We started with three directions.
Jennifer chose Editorial Chicago.
Editorial Chicago is the most premium of the three: ivory, charcoal and black, an elegant serif, and the city's architecture in the photography, giving Luora the presence of an established boutique firm. The finished site keeps that look, opens every page on its own Chicago photograph, and sets the words beside the pictures rather than over them.
What we built.
From three directions to a firm with presence.
A website where a small business owner and a corporate manager both see a consultancy they can trust, read exactly what Luora offers, and book a free consultation in a few clicks.
Visit luoraconsulting.com