Four products, ready to launch.
Born2Glow was founded by two formulation scientists in Teaneck, New Jersey, to launch LUV2B: two cream moisturizers and two serums, made for every age, every skin tone and every story. The site needed to introduce each product properly, with its ingredients and the product it pairs with, carry the LUV2B brand, and give buyers a clear way to purchase.
We started with three directions.
Then the blend, three ways.
Round two set that blend on the real LUV2B packaging and varied only the structure: composed, modular or flowing.The founders chose The Glow Ritual, with a touch of Glow Without Labels.
The Glow Ritual presents four products as one routine, on an ivory ground with flowers and stone. Glow Without Labels brings bold color and every kind of face. The founders chose the first with a small infusion of the second. The finished site keeps that blend: ivory and stone, flowers, a lavender and mint palette of their own, the B2G mark and the LUV2B wordmark, and headings in a clean sans serif.
What we built.
From two rounds of concepts to one glow ritual.
A bright, ivory website where every LUV2B product has its own page, its ingredients and its pairing, and where a visitor can see all four as one routine, morning to night.
Visit born2glow.com